Lars Silberbauer | Head of Social Media at the LEGO Group
Lars Silberbauer holds the position of Head of Social Media at the LEGO Group and is responsible for driving the strategic development and implementation of all major social media initiatives for the LEGO brand. He comes from a background in digital and broadcast media from his previous position at the Danish Broadcast Corporation.Besides working on numerous social media projects and with digital media, Lars has been working as Creative Project Manager for the light projections at the new DR Concert House in DR Byen.
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